/* Heredado de PBR Website V5 · index.html · no editar aquí: los cambios van en v6.css */

/* =========================================================
   PBR V2 — SISTEMA
   Cada sección tiene UN trabajo: convencer de una sola cosa.
   1 Hero ......... "trabajan con negocios como el mío"
   2 Rodete ....... "y el trabajo es de este nivel"
   3 Industria .... "esto harían exactamente por MÍ"
   4 Números ...... "tienen historial, no promesas"
   5 Proceso ...... "empezar es fácil y sin riesgo"
   6 Modelo ....... "todo incluido, una sola conversación"
   7 En vivo ...... "no tendré que confiar a ciegas"
   8 Trabajo ...... prueba visual final
   9 Contacto ..... el paso pequeño
   ========================================================= */
:root {
  --crimson: #740619;
  --crimson-deep: #4D0410;
  --crimson-hot: #8c0a21;
  --cream: #F4EFE6;
  --cream-deep: #ECE5D8;
  --ink: #141414;
  --ink-soft: #2A2A2A;
  --ink-muted: #6B6B6B;
  --ink-ghost: #A5A19B;
  --rule: rgba(20,20,20,0.12);
  --rule-light: rgba(244,239,230,0.14);

  /* Jost en todo — decisión de dirección de arte (unificado con Paquetes) */
  --display: 'Jost', -apple-system, sans-serif;
  --sans: 'Jost', -apple-system, sans-serif;
  --mono: 'Jost', -apple-system, sans-serif;

  --fs-micro: 11px;
  --fs-small: 13px;
  --fs-body: 17px;
  --fs-lead: clamp(18px, 1.6vw, 21px);
  --fs-h3: clamp(24px, 2.4vw, 32px);
  --fs-h2: clamp(38px, 4.6vw, 68px);
  --fs-h1: clamp(44px, 6.6vw, 96px);
  --fs-num: clamp(64px, 8vw, 128px);

  --s-1: 8px; --s-2: 16px; --s-3: 24px; --s-4: 32px;
  --s-5: 48px; --s-6: 72px; --s-7: 112px; --s-8: 150px;

  --page-pad: clamp(24px, 5vw, 64px);
  --measure: 620px;
  --measure-wide: 860px;
  --container: 1240px;

  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --ease-emph: cubic-bezier(0.16, 1, 0.3, 1);
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  font-family: var(--sans);
  font-weight: 300;
  font-size: var(--fs-body);
  line-height: 1.6;
  color: var(--ink);
  background: var(--cream);
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
b, strong { font-weight: 500; }
img, video { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; border: none; background: none; color: inherit; }
::selection { background: var(--crimson); color: var(--cream); }

.lang-es [data-lang="en"] { display: none !important; }
.lang-en [data-lang="es"] { display: none !important; }

/* Grain */
body::before {
  content: '';
  position: fixed; inset: 0;
  pointer-events: none;
  z-index: 200;
  opacity: 0.05;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='200' height='200'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.55 0'/></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>");
  background-size: 200px 200px;
}

/* ── Tipos utilitarios ── */
.eyebrow {
  font-family: var(--mono);
  font-size: var(--fs-micro);
  letter-spacing: 0.26em;
  text-transform: uppercase;
  color: var(--ink-muted);
  line-height: 1;
}
.eyebrow--crimson { color: var(--crimson) !important; }
.eyebrow--light { color: rgba(244,239,230,0.5); }
.display {
  font-family: var(--display);
  /* 700 y no 400: todos los titulares van en bold. El peso está cargado de
     verdad en la hoja de Google, así que no es un bold sintético. */
  font-weight: 700;
  line-height: 1.08;
  /* En mayúsculas el tracking negativo aprieta de más, porque las versales no
     tienen los espacios que dejan las minúsculas de asta. Se abre un poco. */
  letter-spacing: 0.005em;
  text-transform: uppercase;
}
.h1 { font-size: var(--fs-h1); }
.h2 { font-size: var(--fs-h2); line-height: 1.06; }
.h3 { font-size: var(--fs-h3); line-height: 1.25; }
/* El subtexto también en mayúscula, con tracking abierto y peso medio para
   que aguante el bloque de versales sin volverse un muro. */
.lead {
  font-size: var(--fs-lead); line-height: 1.55; color: var(--ink-soft);
  text-transform: uppercase; letter-spacing: 0.045em; font-weight: 500;
}
.center { text-align: center; }
.measure { max-width: var(--measure); margin-left: auto; margin-right: auto; }
.measure-w { max-width: var(--measure-wide); margin-left: auto; margin-right: auto; }

.section { position: relative; padding: var(--s-7) var(--page-pad); }
.container { width: 100%; max-width: var(--container); margin: 0 auto; }

/* ── Botones ── */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  height: 54px;
  padding: 0 30px;
  border-radius: 6px;
  font-size: 14px;
  font-weight: 500;
  letter-spacing: 0.01em;
  white-space: nowrap;
  transition: background 0.3s var(--ease), color 0.3s var(--ease), border-color 0.3s var(--ease), transform 0.25s var(--ease);
  position: relative;
  overflow: hidden;
}
.btn svg { width: 15px; height: 15px; flex-shrink: 0; }
.btn--crimson { background: var(--crimson); color: var(--cream); }
.btn--crimson:hover { background: var(--crimson-deep); transform: translateY(-1px); }
.btn--primary { background: var(--ink); color: var(--cream); }
.btn--primary:hover { background: var(--crimson); transform: translateY(-1px); }
.btn--ghost-dark { border: 1px solid var(--ink); color: var(--ink); background: transparent; }
.btn--ghost-dark:hover { background: var(--ink); color: var(--cream); }
.btn--sm { height: 40px; padding: 0 18px; font-size: 13px; }
@keyframes shimmer { 0% { background-position: -200% center; } 100% { background-position: 200% center; } }
.btn-shimmer::after {
  content: '';
  position: absolute; inset: 0;
  background: linear-gradient(105deg, transparent 35%, rgba(255,255,255,0.10) 50%, transparent 65%);
  background-size: 200% 100%;
  animation: shimmer 4.5s linear infinite;
  pointer-events: none;
}

/* =========================================================
   NAV — siempre visible
   ========================================================= */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
}
.nav-bar {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  padding: 14px var(--page-pad);
  background: rgba(244,239,230,0.9);
  backdrop-filter: saturate(1.2) blur(18px);
  -webkit-backdrop-filter: saturate(1.2) blur(18px);
  border-bottom: 1px solid var(--rule);
  gap: 24px;
}
.nav-logo { justify-self: start; display: flex; align-items: center; }
.nav-logo img { height: 38px; width: auto; filter: brightness(0); }
.nav-center { display: flex; gap: var(--s-4); }
.nav-link {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-muted);
  transition: color 0.25s var(--ease);
}
.nav-link:hover { color: var(--ink); }
.nav-right { justify-self: end; display: flex; align-items: center; gap: var(--s-2); }
.lang-switch {
  display: flex; align-items: center;
  border: 1px solid rgba(20,20,20,0.18);
  border-radius: 20px;
  overflow: hidden;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}
.lang-btn { color: var(--ink-ghost); padding: 6px 10px; transition: color 0.2s var(--ease), background 0.2s var(--ease); line-height: 1; }
.lang-btn.active { color: var(--cream); background: var(--ink); }
.lang-btn:hover:not(.active) { color: var(--ink); }

@media (max-width: 900px) {
  .nav-center { display: none; }
  .nav-bar { grid-template-columns: 1fr auto; }
}
@media (max-width: 440px) {
  .nav-right .lang-switch { display: none; }
  .nav-right .btn { display: none; }
}

/* Hamburger */
.nav-hamburger {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 40px; height: 40px;
  padding: 8px;
  border-radius: 4px;
  transition: background 0.2s var(--ease);
  flex-shrink: 0;
}
.nav-hamburger:hover { background: rgba(20,20,20,0.06); }
.nav-hamburger span {
  display: block; height: 1.5px;
  background: var(--ink);
  border-radius: 2px;
  transition: transform 0.3s var(--ease), opacity 0.3s var(--ease), width 0.3s var(--ease);
  transform-origin: center;
}
.nav-hamburger span:nth-child(3) { width: 65%; margin-left: auto; }
.nav-hamburger.open span:nth-child(1) { transform: translateY(6.5px) rotate(45deg); }
.nav-hamburger.open span:nth-child(2) { opacity: 0; transform: scaleX(0); }
.nav-hamburger.open span:nth-child(3) { transform: translateY(-6.5px) rotate(-45deg); width: 100%; }
@media (max-width: 900px) { .nav-hamburger { display: flex; } }

.mobile-menu {
  position: fixed; inset: 0; z-index: 99;
  background: var(--ink);
  display: flex; flex-direction: column;
  padding: 100px var(--page-pad) var(--s-6);
  pointer-events: none;
  opacity: 0;
  transform: translateX(24px);
  transition: opacity 0.35s var(--ease), transform 0.35s var(--ease);
  overflow-y: auto;
}
.mobile-menu.open { opacity: 1; transform: translateX(0); pointer-events: auto; }
.mobile-menu-links { display: flex; flex-direction: column; gap: var(--s-2); flex: 1; }
.mobile-menu-link {
  font-family: var(--display);
  font-size: clamp(34px, 9vw, 52px);
  letter-spacing: -0.02em;
  line-height: 1.1;
  color: var(--cream);
  padding: var(--s-2) 0;
  border-bottom: 1px solid rgba(244,239,230,0.08);
  display: flex; align-items: center; justify-content: space-between;
  opacity: 0; transform: translateY(16px);
  transition: color 0.2s var(--ease), opacity 0.4s var(--ease), transform 0.4s var(--ease);
}
.mobile-menu.open .mobile-menu-link { opacity: 1; transform: translateY(0); }
.mobile-menu.open .mobile-menu-link:nth-child(1) { transition-delay: 0.05s; }
.mobile-menu.open .mobile-menu-link:nth-child(2) { transition-delay: 0.10s; }
.mobile-menu.open .mobile-menu-link:nth-child(3) { transition-delay: 0.15s; }
.mobile-menu.open .mobile-menu-link:nth-child(4) { transition-delay: 0.20s; }
.mobile-menu.open .mobile-menu-link:nth-child(5) { transition-delay: 0.25s; }
.mobile-menu-link:hover { color: var(--crimson-hot); }
.mobile-menu-link svg { width: 20px; height: 20px; opacity: 0.3; flex-shrink: 0; }
.mobile-menu-bottom {
  margin-top: var(--s-5);
  padding-top: var(--s-4);
  border-top: 1px solid rgba(244,239,230,0.08);
  display: flex; flex-direction: column; gap: var(--s-3);
  opacity: 0;
  transition: opacity 0.4s var(--ease) 0.3s;
}
.mobile-menu.open .mobile-menu-bottom { opacity: 1; }
.mobile-menu-wa {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 18px 24px;
  background: var(--crimson);
  color: var(--cream);
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  transition: background 0.2s;
}
.mobile-menu-wa:hover { background: var(--crimson-hot); }
.mobile-menu-wa svg { width: 18px; height: 18px; }
.mobile-menu-langs {
  display: flex; gap: var(--s-3);
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.4);
}
.mobile-menu-langs button:hover, .mobile-menu-langs button.active { color: var(--cream); }
.mobile-menu-langs .sep { color: rgba(244,239,230,0.2); }
body.menu-open { overflow: hidden; }

/* =========================================================
   1 · HERO — H1 con vertical rotativa. El visitante ve SU
   negocio nombrado en la primera pantalla.
   ========================================================= */
.hero {
  padding: clamp(130px, 17vh, 190px) var(--page-pad) 0;
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  position: relative;
  overflow: hidden;
}
/* Fondo de video (hero loop) bajo velo de TINTA; el texto va en crema.
   El velo se queda oscuro hasta el final: abajo del hero viene "Tu industria",
   que también es oscura, así que las dos se funden sin costura y el carrusel
   de proyectos queda sobre tinta. */
.hero-bg {
  position: absolute; inset: 0; z-index: 0;
  overflow: hidden; pointer-events: none;
}
.hero-bg-video {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
  display: block;
}
.hero-bg::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  /* Se mantiene cerrado por toda la zona de texto y solo se abre pasados los
     botones, en la franja del carrusel, donde ya no hay nada que leer.
     El 0.66 hasta el 58% no es estético: es lo que hace falta para que el
     subtexto llegue a 4.5 en el peor cuadro del video, que es el segundo 33. */
  background: linear-gradient(180deg,
    rgba(20,20,20,0.68) 0%,
    rgba(20,20,20,0.66) 34%,
    rgba(20,20,20,0.66) 58%,
    rgba(20,20,20,0.60) 74%,
    rgba(20,20,20,0.46) 89%,
    rgba(20,20,20,0.42) 100%);
}
/* Todo el contenido del hero por encima del fondo */
.hero > *:not(.hero-bg) { position: relative; z-index: 1; }
/* El texto del hero, en crema sobre el velo de tinta.
   El halo también se voltea: antes era crema para separar el texto oscuro de
   un cuadro oscuro del video; ahora es tinta, para separar el texto claro de
   un cuadro claro. Un halo del mismo tono que el texto no separa nada. */
.hero h1 {
  color: var(--cream);
  text-shadow: 0 2px 24px rgba(20,20,20,0.55), 0 0 4px rgba(20,20,20,0.45);
}
.hero-eyebrow, .hero-lead {
  text-shadow: 0 0 10px rgba(20,20,20,0.7), 0 0 20px rgba(20,20,20,0.5), 0 1px 2px rgba(20,20,20,0.6);
}
/* Opacos los dos. Un texto crema translúcido se mezcla con el cuadro del
   video que tiene detrás y se aclara con él, así que pierde contraste justo
   en los cuadros claros, que es donde más lo necesita. La jerarquía la dan
   el tamaño y el peso, no la transparencia. */
/* Crema pura, sin apagar. A 11 px no cuenta como texto grande, así que pide
   4.5 de contraste, y cualquier tono por debajo del crema no llega sobre los
   cuadros claros del video. Sin opacity: la controla la animación de entrada. */
.hero-eyebrow { color: var(--cream); }
.hero-lead    { color: var(--cream); }
/* El segundo botón era de contorno oscuro y sobre tinta se volvía invisible.
   Se le da contorno crema solo dentro del hero: la clase se usa también en
   "Nuestro trabajo", que sigue sobre fondo claro. */
.hero .btn--ghost-dark { border-color: rgba(244,239,230,0.55); color: var(--cream); }
.hero .btn--ghost-dark:hover { background: var(--cream); color: var(--ink); border-color: var(--cream); }
/* Nota: para "reducir movimiento" NO se oculta el video — se pausa en un cuadro
   fijo desde JS (accesible y visible). Ver script de autoplay abajo. */
.hero-eyebrow {
  opacity: 0;
  animation: riseIn 0.9s var(--ease-emph) 0.15s forwards;
}
.hero h1 {
  margin-top: var(--s-4);
  font-size: var(--fs-h1);
  opacity: 0;
  animation: riseIn 1.1s var(--ease-emph) 0.3s forwards;
}
/* Tres líneas de bloque: la palabra rota en su propia línea,
   así el cambio de palabra NUNCA reacomoda el layout. */
.h1-line { display: block; line-height: 1.06; }
.rot-wrap {
  display: inline-block;
  position: relative;
  color: var(--crimson);
  font-style: italic;
  white-space: nowrap;
}
.rot-word {
  display: inline-block;
  transition: opacity 0.35s var(--ease), transform 0.35s var(--ease);
}
.rot-word.out { opacity: 0; transform: translateY(-14px); }
.rot-word.pre { opacity: 0; transform: translateY(14px); transition: none; }
.hero-lead {
  margin-top: var(--s-4);
  max-width: 52ch;
  opacity: 0;
  animation: riseIn 1s var(--ease-emph) 0.5s forwards;
}
.hero-ctas {
  margin-top: var(--s-5);
  display: flex;
  gap: var(--s-2);
  flex-wrap: wrap;
  justify-content: center;
  opacity: 0;
  animation: riseIn 1s var(--ease-emph) 0.65s forwards;
}
.hero-trust {
  margin-top: var(--s-3);
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ink-muted);
  opacity: 0;
  animation: riseIn 1s var(--ease) 0.8s forwards;
}
@keyframes riseIn {
  from { opacity: 0; transform: translateY(22px); }
  to { opacity: 1; transform: translateY(0); }
}

/* =========================================================
   2 · RODETE — bucle infinito izquierda → derecha.
   Cada pieza clickea a su proyecto.
   ========================================================= */
.mq {
  margin-top: clamp(48px, 7vh, 80px);
  overflow: hidden;
  width: 100vw;
  margin-left: calc(-1 * var(--page-pad));
  margin-right: calc(-1 * var(--page-pad));
  position: relative;
  padding-bottom: var(--s-5);
  opacity: 0;
  animation: fadeInPlain 1.4s var(--ease) 0.9s forwards;
}
@keyframes fadeInPlain { to { opacity: 1; } }
.mq-track {
  display: flex;
  gap: clamp(14px, 1.6vw, 24px);
  width: max-content;
  animation: mqSlide 60s linear infinite;
  will-change: transform;
}
@keyframes mqSlide {
  from { transform: translateX(-50%); }
  to   { transform: translateX(0); }
}
.mq:hover .mq-track { animation-play-state: paused; }
.mq-card {
  position: relative;
  /* ancho FIJO: el loop es estable aunque las imágenes carguen tarde */
  width: clamp(250px, 27vw, 380px);
  height: clamp(170px, 24vw, 260px);
  border-radius: 10px;
  overflow: hidden;
  flex-shrink: 0;
  background: var(--cream-deep);
  transition: transform 0.45s var(--ease), box-shadow 0.45s var(--ease);
}
.mq-card:hover {
  transform: translateY(-6px);
  box-shadow: 0 24px 48px rgba(20,20,20,0.22);
}
.mq-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 0.7s var(--ease);
}
.mq-card:hover img { transform: scale(1.03); }
.mq-card::after {
  content: '';
  position: absolute; inset: 0;
  background: linear-gradient(180deg, transparent 45%, rgba(10,8,8,0.72) 100%);
  opacity: 0.85;
  transition: opacity 0.4s var(--ease);
}
.mq-card:hover::after { opacity: 1; }
.mq-label {
  position: absolute;
  left: 16px; right: 16px; bottom: 13px;
  z-index: 2;
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 12px;
}
.mq-tag {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.6);
  white-space: nowrap;
}

/* Cinta de nombres — credibilidad inmediata */
@keyframes namesSlide {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

/* =========================================================
   3 · TU INDUSTRIA
   ========================================================= */
/* Sin filete arriba: el hero ya llega en tinta y un borde marcaría una
   costura donde justamente se busca que no se vea ninguna. */
.s-industrias { background: var(--ink); color: var(--cream); overflow: hidden; }
/* Fondo fotográfico dinámico: cambia con la industria elegida */
.ind-bg { position: absolute; inset: 0; }
.ind-bg-layer {
  position: absolute; inset: 0;
  background-size: cover;
  background-position: center;
  opacity: 0;
  transition: opacity 1.1s var(--ease);
  filter: saturate(0.85);
}
.ind-bg-layer.on { opacity: 0.14; }
.ind-bg::after {
  content: '';
  position: absolute; inset: 0;
  background: radial-gradient(ellipse at 50% 100%, rgba(20,20,20,0.4) 0%, rgba(20,20,20,0.85) 70%);
}
.s-industrias .container { position: relative; z-index: 2; }
.ind-tabs {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 10px;
  margin-top: var(--s-6);
}
.ind-tab {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.55);
  border: 1px solid rgba(244,239,230,0.16);
  border-radius: 100px;
  padding: 11px 20px;
  transition: all 0.3s var(--ease);
}
.ind-tab:hover { color: var(--cream); border-color: rgba(244,239,230,0.4); }
.ind-tab.active {
  background: var(--cream);
  color: var(--ink);
  border-color: var(--cream);
}
.ind-panel {
  margin-top: var(--s-6);
  max-width: 980px;
  margin-left: auto;
  margin-right: auto;
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: clamp(24px, 3.5vw, 56px);
  text-align: left;
  opacity: 1;
  transform: translateY(0);
  transition: opacity 0.4s var(--ease), transform 0.4s var(--ease);
}
.ind-panel.switching { opacity: 0; transform: translateY(12px); transition: none; }
.ind-block {
  border-top: 1px solid rgba(244,239,230,0.16);
  padding-top: var(--s-3);
}
.ind-block-label {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.26em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.4);
  display: block;
  margin-bottom: var(--s-2);
}
.ind-block-label.hot { color: var(--crimson-hot); }
.ind-block p {
  font-size: 15px;
  line-height: 1.7;
  color: rgba(244,239,230,0.82);
}
.ind-block--reto p {
  font-family: var(--display);
  font-style: italic;
  font-size: clamp(18px, 1.7vw, 22px);
  line-height: 1.5;
  color: var(--cream);
}
.ind-cases {
  margin-top: var(--s-5);
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 10px;
}
.ind-case {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.7);
  border: 1px solid rgba(244,239,230,0.2);
  border-radius: 100px;
  padding: 10px 18px;
  transition: all 0.3s var(--ease);
}
.ind-case:hover { background: var(--crimson); border-color: var(--crimson); color: var(--cream); }
.ind-case svg { width: 12px; height: 12px; }
@media (max-width: 820px) {
  .ind-panel { grid-template-columns: 1fr; gap: var(--s-4); }
}

/* =========================================================
   4 · NÚMEROS — 12 · 7 · 2 · 1
   ========================================================= */
.s-numeros { background: var(--ink); color: var(--cream); border-top: 1px solid rgba(244,239,230,0.08); overflow: hidden; }
.s-numeros::before {
  content: '';
  position: absolute; inset: 0;
  background: url('../portfolio/golf/mexico-open-01.jpg') center/cover;
  opacity: 0.09;
  filter: saturate(0.7);
}
.s-numeros .container { position: relative; z-index: 2; }
.num-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: var(--s-4);
  text-align: center;
}
.num-val {
  font-family: var(--display);
  font-size: var(--fs-num);
  line-height: 1;
  letter-spacing: -0.04em;
  color: var(--cream);
}
.num-label {
  margin-top: var(--s-2);
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.45);
  line-height: 1.7;
}
.num-honest {
  margin-top: var(--s-6);
  text-align: center;
  font-family: var(--display);
  font-style: italic;
  font-size: var(--fs-h3);
  line-height: 1.4;
  color: rgba(244,239,230,0.85);
}
.num-honest em { font-style: italic; color: var(--crimson-hot); }
@media (max-width: 720px) {
  .num-grid { grid-template-columns: repeat(2, 1fr); gap: var(--s-5) var(--s-3); }
  .br-d { display: none; }
}

/* =========================================================
   5 · PROCESO
   ========================================================= */
.s-proceso { background: var(--cream); }
.pro-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(28px, 3.5vw, 56px);
  margin-top: var(--s-6);
}
.pro-step { border-top: 1px solid var(--rule); padding-top: var(--s-3); position: relative; }
.pro-num {
  font-family: var(--display);
  font-style: italic;
  font-size: clamp(40px, 4vw, 60px);
  color: var(--crimson);
  line-height: 1;
}
.pro-step h3 {
  margin-top: var(--s-3);
  font-family: var(--display);
  font-weight: 400;
  font-size: var(--fs-h3);
  letter-spacing: -0.01em;
}
.pro-step p {
  margin-top: var(--s-2);
  font-size: 15px;
  line-height: 1.7;
  color: var(--ink-muted);
}
.pro-free {
  display: inline-block;
  margin-top: var(--s-3);
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--crimson);
  border: 1px solid rgba(116,6,25,0.3);
  border-radius: 100px;
  padding: 6px 14px;
}
@media (max-width: 780px) { .pro-grid { grid-template-columns: 1fr; } }

/* =========================================================
   6 · MODELO
   ========================================================= */
/* =========================================================
   PREGUNTAS DIRECTAS
   Acordeón nativo con <details>: abre y cierra sin una línea de
   JavaScript, y funciona aunque el script de la página falle.
   ========================================================= */
.s-faq { background: var(--cream); }
.faq-list { margin-top: var(--s-6); max-width: 780px; margin-left: auto; margin-right: auto; }
.faq { border-bottom: 1px solid var(--rule); }
.faq summary {
  list-style: none;
  cursor: pointer;
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: var(--s-3);
  padding: 22px 4px;
  font-family: var(--display);
  font-size: clamp(18px, 1.8vw, 23px);
  letter-spacing: -0.01em;
  transition: color 0.25s var(--ease);
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary:hover { color: var(--crimson); }
.faq summary .mark {
  font-family: var(--mono);
  font-size: 14px;
  color: var(--crimson);
  flex-shrink: 0;
  transition: transform 0.3s var(--ease);
}
.faq[open] summary .mark { transform: rotate(45deg); }
.faq-body {
  padding: 0 4px 24px;
  font-size: 15px;
  line-height: 1.75;
  color: var(--ink-muted);
  max-width: 62ch;
}
.faq-body b { color: var(--ink-soft); font-weight: 500; }

.s-modelo { background: var(--cream-deep); }
.modelo-photo {
  margin-top: var(--s-5);
  border-radius: 10px;
  overflow: hidden;
  aspect-ratio: 4/3;
  box-shadow: 0 24px 56px rgba(20,20,20,0.16);
}
.modelo-photo img {
  width: 100%; height: 100%;
  object-fit: cover;
}
.modelo-grid {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: clamp(40px, 6vw, 96px);
  align-items: start;
}
.modelo-head { position: sticky; top: 110px; }
.modelo-list { border-top: 1px solid var(--rule); }
.modelo-item {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: var(--s-3);
  padding: 20px 0;
  border-bottom: 1px solid var(--rule);
  align-items: baseline;
}
.modelo-check {
  font-family: var(--mono);
  font-size: 11px;
  color: var(--crimson);
}
.modelo-item-text {
  font-family: var(--display);
  font-size: clamp(18px, 1.7vw, 22px);
  letter-spacing: -0.01em;
  line-height: 1.35;
}
.modelo-item-text small {
  display: block;
  font-family: var(--sans);
  font-size: 13.5px;
  line-height: 1.55;
  color: var(--ink-muted);
  margin-top: 5px;
  letter-spacing: 0.01em;
}
@media (max-width: 820px) {
  .modelo-grid { grid-template-columns: 1fr; }
  .modelo-head { position: static; }
}

/* =========================================================
   7 · EN VIVO — teléfono + donut
   ========================================================= */
/* =========================================================
   CÓMO TRABAJAMOS
   Venía de la página de tarifas. Ocupa el lugar que tenía el
   panel en vivo, así que hereda su sitio en la hoja.
   ========================================================= */
.s-reglas { background: var(--ink); color: var(--cream); overflow: hidden; border-top: 1px solid rgba(244,239,230,0.08); }
.s-reglas::before {
  content: '';
  position: absolute; inset: 0;
  background: url('../portfolio/golf/vista-vallarta-01.jpg') center/cover;
  opacity: 0.09;
  filter: saturate(0.6);
}
/* Barrido de luz lento: da vida al fondo oscuro sin pedir atención. */
.s-reglas::after {
  content: '';
  position: absolute;
  top: 0; bottom: 0;
  width: 34%;
  background: linear-gradient(100deg, transparent 0%, rgba(244,239,230,0.045) 50%, transparent 100%);
  transform: skewX(-12deg);
  animation: lightSweep 13s linear infinite;
  pointer-events: none;
}
@keyframes lightSweep {
  0%   { left: -40%; }
  100% { left: 140%; }
}
.s-reglas .container { position: relative; z-index: 2; }
.reglas-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(28px, 3.5vw, 56px);
  margin-top: var(--s-6);
}
.regla { border-top: 1px solid rgba(244,239,230,0.16); padding-top: var(--s-3); }
.regla-num {
  font-family: var(--display);
  font-style: italic;
  font-size: clamp(36px, 3.4vw, 52px);
  color: var(--crimson-hot);
  line-height: 1;
}
.regla h3 {
  margin-top: var(--s-2);
  font-family: var(--display);
  font-weight: 400;
  font-size: clamp(21px, 1.9vw, 26px);
  letter-spacing: -0.01em;
}
.regla .dato {
  margin-top: 6px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.55);
}
.regla p {
  margin-top: var(--s-2);
  font-size: 14.5px;
  line-height: 1.7;
  color: rgba(244,239,230,0.7);
}
/* El llamado ocupa el ancho completo debajo de la retícula, centrado: es lo
   único que queda por hacer después de leer las cuatro condiciones. */
.reglas-cta { grid-column: 1 / -1; text-align: center; margin-top: var(--s-4); }
@media (max-width: 780px) { .reglas-grid { grid-template-columns: 1fr; } }

/* ── iPhone tamaño real, con animación en bucle (3s):
      home screen oscura → tap en la app PBR → dashboard ── */
/* Notch */
.scr {
  position: absolute; inset: 0;
  display: flex;
  flex-direction: column;
}

/* ── CAPA 1: Home screen ── */
.scr-home {
  padding: 44px 20px 18px;
  background:
    radial-gradient(circle at 30% 15%, rgba(116,6,25,0.14) 0%, transparent 50%),
    linear-gradient(170deg, #161113 0%, #0a0808 70%);
  z-index: 1;   /* siempre visible de fondo — la app se abre/cierra encima */
}
.ph-status {
  display: flex;
  justify-content: space-between;
  font-family: var(--mono);
  font-size: 9px;
  color: rgba(244,239,230,0.55);
  margin-bottom: 16px;
  padding: 0 4px;
}
.ph-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px 12px;
}
.ph-app {
  aspect-ratio: 1;
  border-radius: 13px;
  background: linear-gradient(160deg, #232028 0%, #17151b 100%);
  position: relative;
}
.ph-app:nth-child(2) { background: linear-gradient(160deg, #1e2530 0%, #141a22 100%); }
.ph-app:nth-child(3) { background: linear-gradient(160deg, #2b2320 0%, #1b1512 100%); }
.ph-app:nth-child(4) { background: linear-gradient(160deg, #1f2a24 0%, #131b16 100%); }
.ph-app:nth-child(5) { background: linear-gradient(160deg, #2a2032 0%, #191320 100%); }
.ph-app:nth-child(7) { background: linear-gradient(160deg, #302720 0%, #1e1712 100%); }
.ph-app:nth-child(8) { background: linear-gradient(160deg, #202b31 0%, #131c21 100%); }
.ph-app:nth-child(9) { background: linear-gradient(160deg, #292929 0%, #171717 100%); }
.ph-app:nth-child(10){ background: linear-gradient(160deg, #24202c 0%, #16131d 100%); }
.ph-app:nth-child(11){ background: linear-gradient(160deg, #2c2422 0%, #1a1412 100%); }
.ph-app:nth-child(12){ background: linear-gradient(160deg, #1f2622 0%, #141a16 100%); }
/* La app PBR — la puerta al club (logo real, no letras) */
.ph-app.pbr {
  background: linear-gradient(160deg, var(--crimson-hot) 0%, var(--crimson-deep) 100%);
  display: grid;
  place-items: center;
  box-shadow: 0 6px 18px rgba(116,6,25,0.45);
}
.ph-app.pbr img {
  width: 66%;
  height: auto;
  filter: brightness(0) invert(1);
}
.ph-app.pbr::after { background: rgba(244,239,230,0.5); }
/* Anillo del "tap" */
.ph-tap {
  position: absolute;
  top: 50%; left: 50%;
  width: 40px; height: 40px;
  margin: -20px 0 0 -20px;
  border-radius: 50%;
  border: 2px solid rgba(244,239,230,0.9);
  opacity: 0;
  animation: phTap 14s var(--ease) infinite;
  pointer-events: none;
}
.ph-dock {
  margin-top: auto;
  background: rgba(244,239,230,0.07);
  border-radius: 20px;
  padding: 9px 12px;
  display: flex;
  justify-content: space-between;
  gap: 10px;
}
.ph-dock .ph-app {
  width: 44px;
  flex-shrink: 0;
  aspect-ratio: 1;
  border-radius: 11px;
}
.ph-dock .ph-app::after { display: none; }

/* ── CAPA SPLASH: intro crimson (misma que Emmanuel) ──
   Se abre desde el ícono PBR con un resorte real de iOS (ecuación de
   spring horneada en linear() inline), sostiene el logo, y se desvanece
   revelando el dashboard. z3, sobre todo. */
.scr-splash {
  z-index: 3;
  background: #910917;
  display: flex; align-items: center; justify-content: center;
  opacity: 0;
  overflow: hidden;                 /* recorta las esquinas redondeadas al abrir */
  transform: scale(0.18, 0.085);
  border-radius: 30%;
  transform-origin: 38% 26%;        /* nace en la app PBR */
  animation: phSplash 14s var(--ease) infinite;
}
.scr-splash img {
  width: 58%; max-width: 150px; height: auto;
  filter: brightness(0) invert(1) drop-shadow(0 10px 30px rgba(0,0,0,.3));
  animation: phSpLogo 14s var(--ease-emph) infinite;
}
/* la app se abre desde el ícono con un resorte real (iOS): aparece como
   ícono cuadrado redondeado y se expande con overshoot sutil hasta llenar
   la pantalla; sus esquinas se enderezan escondiéndose en la forma del iPhone */
/* Bounce IN (~0.6s) con overshoot sutil. Abre en ROJO sólido;
   el logo aparece en fade-in DESPUÉS del bounce. */
@keyframes phSplash {
  0%, 5.5%  { opacity: 0; transform: scale(0.17, 0.082); border-radius: 23%; }
  6.5%      { opacity: 1; transform: scale(0.17, 0.082); border-radius: 23%; animation-timing-function: linear(0, 0.065, 0.212, 0.386, 0.555, 0.7, 0.815, 0.901, 0.959, 0.996, 1.017, 1.026, 1.028, 1.026, 1.022, 1.016, 1.011, 1.007, 1.004, 1.002, 1); }
  10.8%     { opacity: 1; transform: scale(1, 1); border-radius: 0; }
  24%       { opacity: 1; transform: scale(1, 1); border-radius: 0; }
  28%       { opacity: 0; transform: scale(1, 1); border-radius: 0; }
  28.01%,100%{ opacity: 0; transform: scale(0.17, 0.082); border-radius: 23%; }
}
/* logo: oculto durante el bounce, fade-in ya con la app roja llena */
@keyframes phSpLogo {
  0%, 11.2% { opacity: 0; }
  16%       { opacity: 1; }
  24%       { opacity: 1; }
  28%, 100% { opacity: 0; }
}

/* ── CAPA 2: Dashboard con scroll interno ──
   Ciclo 14s: home (0–6%) → tap → splash crimson (6–27%) →
   dashboard revelado, slide lento con métricas (27–76%) →
   al llegar al fondo, cierra la app (zoom out al ícono, 76–85%) → home. */
.scr-dash {
  background: linear-gradient(175deg, #191414 0%, #100d0d 100%);
  z-index: 2;
  opacity: 0;
  overflow: hidden;               /* para que el border-radius recorte al cerrar */
  border-radius: 0;
  transform-origin: 38% 26%;      /* nace y muere en la app PBR */
  animation: phDash 14s var(--ease) infinite;
}
.dash-view { position: absolute; inset: 0; overflow: hidden; }
.dash-scroll {
  position: absolute;
  left: 0; right: 0; top: 0;
  padding: 40px 20px 24px;
  /* top:100% + translateY(-100%) = fondo exacto, sin importar alturas */
  animation: dashScroll 14s cubic-bezier(0.45, 0.05, 0.25, 1) infinite;
}
@keyframes dashScroll {
  0%, 29%   { top: 0; transform: translateY(0); }
  76%, 100% { top: 100%; transform: translateY(-100%); }
}
@keyframes phHome {
  0%, 5%    { opacity: 1; transform: scale(1); }
  9%        { opacity: 0; transform: scale(1.08); }
  73%       { opacity: 0; transform: scale(1.02); }
  76%, 100% { opacity: 1; transform: scale(1); }   /* home opaca ANTES de que el dash cierre → sin hueco negro */
}
/* Bounce OUT (~0.6s) con overshoot. La app se encoge hacia el ícono
   y, a mitad del bounce, se disuelve con fade lento→rápido (no queda cuadro
   negro): se cierra justo antes de que el bucle reinicie. */
@keyframes phDash {
  0%, 12%   { opacity: 0; transform: scale(1); border-radius: 0; }
  16%       { opacity: 1; transform: scale(1); border-radius: 0; }
  76%       { opacity: 1; transform: scale(1, 1); border-radius: 0; animation-timing-function: linear(0, 0.065, 0.212, 0.386, 0.555, 0.7, 0.815, 0.901, 0.959, 0.996, 1.017, 1.026, 1.028, 1.026, 1.022, 1.016, 1.011, 1.007, 1.004, 1.002, 1); }
  78.4%     { opacity: 1; animation-timing-function: cubic-bezier(0.55, 0, 0.9, 0.62); }
  80.3%     { opacity: 0; transform: scale(0.17, 0.082); border-radius: 23%; }
  80.31%,100%{ opacity: 0; transform: scale(0.1); border-radius: 0; }
}
@keyframes phTap {
  0%, 2.5%  { opacity: 0; transform: scale(0.4); }
  4.5%      { opacity: 0.95; transform: scale(1); }
  7%        { opacity: 0; transform: scale(2); }
  100%      { opacity: 0; }
}

/* ── Componentes que se revelan al ir bajando ── */
@keyframes kpiIn {
  0%, 40%   { opacity: 0; transform: translateY(10px); }
  48%, 78%  { opacity: 1; transform: translateY(0); }
  82%, 100% { opacity: 0; transform: translateY(10px); }
}
.dash-sec { margin-top: 26px; }
.dash-label {
  font-family: var(--mono);
  font-size: 8.5px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.4);
  margin-bottom: 12px;
}
/* gráfica de la semana — barras que crecen al aparecer */
.wchart {
  display: flex;
  align-items: flex-end;
  gap: 7px;
  height: 84px;
}
.wchart i {
  flex: 1;
  height: var(--h);
  border-radius: 4px 4px 2px 2px;
  background: linear-gradient(180deg, var(--crimson-hot) 0%, rgba(140,10,33,0.35) 100%);
  transform: scaleY(0);
  transform-origin: bottom;
}
.wchart i.ga { animation: wGrowA 14s var(--ease) infinite; }
.wchart i.gb { animation: wGrowB 14s var(--ease) infinite; }
.wchart i.gc { animation: wGrowC 14s var(--ease) infinite; }
@keyframes wGrowA {
  0%, 50%   { transform: scaleY(0); }
  58%, 78%  { transform: scaleY(1); }
  82%, 100% { transform: scaleY(0); }
}
@keyframes wGrowB {
  0%, 52%   { transform: scaleY(0); }
  60%, 78%  { transform: scaleY(1); }
  82%, 100% { transform: scaleY(0); }
}
@keyframes wGrowC {
  0%, 54%   { transform: scaleY(0); }
  62%, 78%  { transform: scaleY(1); }
  82%, 100% { transform: scaleY(0); }
}
/* barra de progreso — se llena al pasar por ella */
.pline {
  height: 7px;
  border-radius: 4px;
  background: rgba(244,239,230,0.09);
  overflow: hidden;
}
.pline i {
  display: block;
  height: 100%;
  width: 76%;
  border-radius: 4px;
  background: var(--crimson-hot);
  transform: scaleX(0);
  transform-origin: left;
  animation: pFill 14s cubic-bezier(0.3, 0, 0.2, 1) infinite;
}
@keyframes pFill {
  0%, 56%   { transform: scaleX(0); }
  64%, 78%  { transform: scaleX(1); }
  82%, 100% { transform: scaleX(0); }
}
.pline-val {
  margin-top: 9px;
  font-size: 11px;
  color: rgba(244,239,230,0.7);
}
.pline-val b { font-weight: 400; font-size: 14px; color: var(--cream); }
/* feed de actividad — filas que aparecen en cascada */
.frow {
  display: flex;
  align-items: baseline;
  gap: 9px;
  padding: 9px 0;
  border-bottom: 1px solid rgba(244,239,230,0.07);
  font-size: 11.5px;
  color: rgba(244,239,230,0.75);
  opacity: 0;
}
.frow .fdot {
  width: 5px; height: 5px;
  border-radius: 50%;
  background: var(--crimson-hot);
  flex-shrink: 0;
  position: relative;
  top: -2px;
}
.frow .ft { font-family: var(--mono); font-size: 8.5px; color: rgba(244,239,230,0.35); margin-left: auto; white-space: nowrap; }
.frow.f1 { animation: fRowA 14s var(--ease) infinite; }
.frow.f2 { animation: fRowB 14s var(--ease) infinite; }
.frow.f3 { animation: fRowC 14s var(--ease) infinite; }
@keyframes fRowA {
  0%, 60%   { opacity: 0; transform: translateY(10px); }
  67%, 78%  { opacity: 1; transform: translateY(0); }
  82%, 100% { opacity: 0; }
}
@keyframes fRowB {
  0%, 63%   { opacity: 0; transform: translateY(10px); }
  70%, 78%  { opacity: 1; transform: translateY(0); }
  82%, 100% { opacity: 0; }
}
@keyframes fRowC {
  0%, 66%   { opacity: 0; transform: translateY(10px); }
  73%, 78%  { opacity: 1; transform: translateY(0); }
  82%, 100% { opacity: 0; }
}
@keyframes phDonut {
  0%, 29%   { stroke-dashoffset: 326.7; }
  40%, 78%  { stroke-dashoffset: 71.9; }
  82%, 100% { stroke-dashoffset: 326.7; }
}
@keyframes liveIn {
  0%, 70%   { opacity: 0; }
  75%, 78%  { opacity: 1; }
  82%, 100% { opacity: 0; }
}
@keyframes blink { 0%,100% { opacity: 1; } 50% { opacity: 0.25; } }

/* ── Marca del cliente (arriba del panel) ── */
/* ── Oportunidades por atender (lo útil) ── */
.op-mini {
  display: flex; align-items: center; gap: 9px; padding: 9px 0;
  border-bottom: 1px solid rgba(244,239,230,.07); opacity: 0;
}
.op-mini .oa {
  width: 26px; height: 26px; border-radius: 50%; flex-shrink: 0;
  display: grid; place-items: center; background: rgba(244,239,230,.06);
  border: 1px solid rgba(244,239,230,.1); font-size: 11px; color: var(--cream);
}
.op-mini .om { flex: 1; min-width: 0; }
.op-mini .om b { display: block; font-size: 11.5px; font-weight: 400; color: var(--cream); }
.op-mini .om span { font-size: 9px; color: rgba(244,239,230,.45); }
.op-mini .obtn {
  flex-shrink: 0; font-family: var(--mono); font-size: 7.5px; letter-spacing: .14em; text-transform: uppercase;
  color: #e9b7bf; border: 1px solid rgba(233,183,191,.4); border-radius: 100px; padding: 4px 9px;
}
.op-mini.o1 { animation: opInA 14s var(--ease) infinite; }
.op-mini.o2 { animation: opInB 14s var(--ease) infinite; }
@keyframes opInA { 0%,30%{opacity:0;transform:translateY(8px)} 37%,78%{opacity:1;transform:none} 82%,100%{opacity:0} }
@keyframes opInB { 0%,33%{opacity:0;transform:translateY(8px)} 40%,78%{opacity:1;transform:none} 82%,100%{opacity:0} }

@media (max-width: 820px) {
}

/* =========================================================
   8 · TRABAJO — mosaico mezclado
   ========================================================= */
.s-trabajo { background: var(--cream); }
.trabajo-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(18px, 2.4vw, 32px);
  margin-top: var(--s-6);
}
.trabajo-card { display: block; overflow: hidden; }
.trabajo-img {
  position: relative;
  aspect-ratio: 4/3;
  overflow: hidden;
  border-radius: 8px;
  background: var(--cream-deep);
}
.trabajo-img img {
  width: 100%; height: 100%;
  object-fit: cover;
  transition: transform 0.6s var(--ease);
}
.trabajo-card:hover .trabajo-img img { transform: scale(1.045); }
.trabajo-img::after {
  content: '';
  position: absolute; inset: 0;
  background: linear-gradient(180deg, transparent 60%, rgba(20,20,20,0.3) 100%);
  opacity: 0;
  transition: opacity 0.4s var(--ease);
}
.trabajo-card:hover .trabajo-img::after { opacity: 1; }
.trabajo-meta {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: var(--s-2);
  padding: 14px 2px 0;
}
.trabajo-name {
  font-family: var(--display);
  font-size: clamp(17px, 1.6vw, 21px);
  letter-spacing: -0.01em;
  transition: color 0.3s var(--ease);
}
.trabajo-card:hover .trabajo-name { color: var(--crimson); }
.trabajo-tag {
  font-family: var(--mono);
  font-size: 9.5px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-muted);
  white-space: nowrap;
}
@media (max-width: 780px) { .trabajo-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .trabajo-grid { grid-template-columns: 1fr; } }

/* =========================================================
   9 · CONTACTO
   ========================================================= */
.s-contacto { background: var(--cream-deep); overflow: hidden; }
.s-contacto::before {
  content: '';
  position: absolute; inset: 0;
  background: url('../portfolio/bienes-raices/01.jpg') center/cover;
  opacity: 0.07;
  filter: saturate(0.6);
}
.s-contacto .container { position: relative; z-index: 2; }
.contacto-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(40px, 6vw, 96px);
  align-items: start;
}
.contacto-col { display: flex; flex-direction: column; gap: var(--s-4); }
.form-card {
  background: var(--cream);
  border: 1px solid var(--rule);
  border-radius: 10px;
  padding: clamp(28px, 3vw, 40px);
}
.form-header {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--ink-muted);
  padding-bottom: var(--s-3);
  border-bottom: 1px solid var(--rule);
  margin-bottom: var(--s-3);
}
.form-field { padding: 14px 0; border-bottom: 1px solid var(--rule); }
.form-field:last-of-type { border-bottom: none; }
.form-field label {
  display: block;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ink-muted);
  margin-bottom: 6px;
}
.form-field input,
.form-field textarea {
  width: 100%;
  background: none;
  border: none;
  padding: 2px 0;
  font-family: var(--display);
  font-size: 20px;
  color: var(--ink);
  letter-spacing: -0.01em;
  outline: none;
  resize: none;
  line-height: 1.3;
}
.form-field input::placeholder,
.form-field textarea::placeholder { color: var(--ink-ghost); font-style: italic; }
.form-field textarea { min-height: 48px; }
.form-submit { margin-top: var(--s-3); width: 100%; }
.form-alt {
  margin-top: var(--s-3);
  text-align: center;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-muted);
}
.form-alt a { color: var(--crimson); border-bottom: 1px solid currentColor; }
@media (max-width: 820px) { .contacto-grid { grid-template-columns: 1fr; } }

/* =========================================================
   FOOTER
   ========================================================= */
.footer {
  background: var(--ink);
  color: var(--cream);
  padding: var(--s-7) var(--page-pad) var(--s-4);
}
.footer-inner { max-width: var(--container); margin: 0 auto; }
.footer-top {
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  gap: var(--s-4);
  padding-bottom: var(--s-6);
  border-bottom: 1px solid rgba(244,239,230,0.12);
}
.footer-logo img { height: clamp(56px, 7vw, 100px); opacity: 0.92; }
.footer-cols {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--s-5);
  padding: var(--s-6) 0 var(--s-5);
}
.footer-col { display: flex; flex-direction: column; gap: var(--s-1); }
.footer-col-head {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.26em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.4);
  padding-bottom: var(--s-2);
  border-bottom: 1px solid rgba(244,239,230,0.1);
  margin-bottom: var(--s-2);
}
.footer-col p, .footer-col a {
  font-size: 13px;
  line-height: 2;
  color: rgba(244,239,230,0.75);
  transition: color 0.25s var(--ease);
}
.footer-col a:hover { color: var(--cream); }
.footer-legal {
  padding-top: var(--s-3);
  border-top: 1px solid rgba(244,239,230,0.08);
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: var(--s-2);
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.3);
}
/* acceso discreto a paquetes — se comparte de palabra o por link directo */
.footer-legal a { color: inherit; transition: color 0.3s var(--ease); }
.footer-legal a:hover { color: var(--cream); }
@media (max-width: 680px) {
  .footer-cols { grid-template-columns: 1fr; gap: var(--s-4); }
  .footer-legal { flex-direction: column; align-items: center; text-align: center; }
}

/* WA float */
.wa-float {
  position: fixed;
  bottom: 24px; right: 24px;
  z-index: 90;
  width: 52px; height: 52px;
  background: #25D366;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 10px 28px rgba(37,211,102,0.3);
  opacity: 0;
  transform: scale(0.85) translateY(20px);
  pointer-events: none;
  transition: opacity 0.4s var(--ease), transform 0.4s var(--ease);
}
.wa-float.visible { opacity: 1; transform: scale(1) translateY(0); pointer-events: auto; }
.wa-float:hover { transform: scale(1.08) !important; }
.wa-float svg { width: 26px; height: 26px; fill: white; }

/* ══ MODAL DE IDIOMA ══ */
.lang-modal {
  position: fixed;
  inset: 0;
  z-index: 400;
  display: grid;
  place-items: center;
  padding: 24px;
  background: rgba(20,20,20,0.55);
  backdrop-filter: blur(14px) saturate(0.9);
  -webkit-backdrop-filter: blur(14px) saturate(0.9);
  opacity: 0;
  pointer-events: none;
  transition: opacity 0.5s var(--ease);
}
.lang-modal.visible { opacity: 1; pointer-events: auto; }

.lang-modal-card {
  background: var(--cream);
  color: var(--ink);
  max-width: 480px;
  width: 100%;
  padding: 48px 44px 40px;
  border-radius: 4px;
  text-align: center;
  box-shadow: 0 30px 90px rgba(0,0,0,0.45);
  transform: translateY(18px) scale(0.97);
  transition: transform 0.6s var(--ease-emph);
}
.lang-modal.visible .lang-modal-card { transform: translateY(0) scale(1); }

.lang-modal-logo {
  height: 40px;
  width: auto;
  margin: 0 auto 30px;
  filter: brightness(0);
}
.lang-modal-eyebrow {
  font-size: 10px;
  letter-spacing: 0.26em;
  text-transform: uppercase;
  color: var(--crimson);
  font-weight: 400;
}
.lang-modal-card h2 {
  font-family: var(--display);
  font-size: clamp(24px, 4.4vw, 31px);
  font-weight: 400;
  line-height: 1.22;
  letter-spacing: -0.01em;
  margin-top: 14px;
}
.lang-modal-card h2 em { font-style: italic; color: var(--crimson); }
.lang-modal-lead {
  font-size: 14px;
  color: #6B6B6B;
  margin-top: 16px;
  line-height: 1.6;
}
.lang-modal-btns {
  margin-top: 32px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.lang-modal-btn {
  padding: 15px 24px;
  border-radius: 999px;
  font-size: 14.5px;
  letter-spacing: 0.01em;
  transition: all 0.3s var(--ease);
  border: 1px solid var(--ink);
  width: 100%;
}
.lang-modal-btn--solid { background: var(--ink); color: var(--cream); }
.lang-modal-btn--solid:hover {
  background: var(--crimson);
  border-color: var(--crimson);
  transform: translateY(-2px);
}
.lang-modal-btn--ghost { background: transparent; color: var(--ink); }
.lang-modal-btn--ghost:hover { background: var(--ink); color: var(--cream); transform: translateY(-2px); }

@media (max-width: 520px) {
  .lang-modal-card { padding: 40px 26px 34px; }
}

/* Reveal */
.reveal {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 0.85s var(--ease), transform 0.85s var(--ease);
}
.reveal.in { opacity: 1; transform: translateY(0); }
.reveal[data-delay="1"] { transition-delay: 0.1s; }
.reveal[data-delay="2"] { transition-delay: 0.22s; }
.reveal[data-delay="3"] { transition-delay: 0.34s; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1 !important; transform: none !important; transition: none !important; }
  /* El rodete y la cinta siguen girando siempre — son parte del producto */
}



    /* Panel de portafolio que llena las celdas 5 y 6 (fila 2, cols 2-3) */
    .reglas-media{
      grid-column:2 / 4; grid-row:2; align-self:stretch;
      position:relative; display:block; min-height:230px;
      border-radius:14px; overflow:hidden; text-decoration:none;
      box-shadow:0 26px 60px rgba(0,0,0,.42);
      border:1px solid rgba(244,239,230,.10);
    }
    .reglas-media .rm-img{
      position:absolute; inset:0; width:100%; height:100%;
      object-fit:cover; opacity:0; transform:scale(1.04);
      transition:opacity 1.3s var(--ease), transform 7s linear;
    }
    .reglas-media .rm-img.is-active{opacity:1; transform:scale(1);}
    .reglas-media::after{
      content:""; position:absolute; inset:0; pointer-events:none;
      background:linear-gradient(180deg, rgba(20,20,20,.06) 40%, rgba(20,20,20,.55));
    }
    .rm-label{
      position:absolute; left:20px; bottom:17px; z-index:2;
      font-family:var(--mono); font-size:10px; letter-spacing:.18em;
      text-transform:uppercase; color:rgba(244,239,230,.9);
      display:flex; align-items:center; gap:9px;
    }
    .rm-label::before{content:""; width:6px; height:6px; border-radius:50%; background:var(--crimson-hot);}
    .reglas-media .rm-cta{
      position:absolute; top:16px; right:18px; z-index:2;
      font-family:var(--mono); font-size:10px; letter-spacing:.14em;
      text-transform:uppercase; color:rgba(244,239,230,.85);
      opacity:0; transform:translateY(-4px); transition:opacity .4s var(--ease), transform .4s var(--ease);
    }
    .reglas-media:hover .rm-cta{opacity:1; transform:translateY(0);}
    @media (max-width:780px){
      .reglas-media{grid-column:auto; grid-row:auto; min-height:210px; margin-top:var(--s-3);}
    }
    


.wa-pbr{position:fixed;right:20px;bottom:20px;z-index:99999;width:56px;height:56px;border-radius:50%;background:#25D366;color:#fff;display:flex;align-items:center;justify-content:center;box-shadow:0 6px 20px rgba(0,0,0,.28);transition:transform .2s ease,box-shadow .2s ease;text-decoration:none;opacity:1;transform:none;pointer-events:auto;}
.wa-pbr:hover{transform:scale(1.08);box-shadow:0 8px 26px rgba(37,211,102,.55);}
.wa-pbr svg{width:30px;height:30px;fill:#fff;}
@media print{.wa-pbr{display:none;}}


/* Heredado del sitio publicado pbr.mx (bloque #envivo) */
/* =========================================================
   7 · EN VIVO — teléfono + donut
   ========================================================= */
.s-envivo { background: var(--ink); color: var(--cream); border-top: 1px solid rgba(244,239,230,0.08); overflow: hidden; }
.s-envivo::before {
  content: '';
  position: absolute; inset: 0;
  background:
    radial-gradient(circle at 78% 30%, rgba(116,6,25,0.28) 0%, transparent 55%),
    url('../portfolio/golf/marina-vallarta-01.jpg') center/cover;
  opacity: 0.5;
  filter: saturate(0.5) brightness(0.28);
}
.s-envivo .container { position: relative; z-index: 2; }
.envivo-grid {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: clamp(40px, 6vw, 96px);
  align-items: center;
}
.envivo-copy .lead { color: rgba(244,239,230,0.75); }
.envivo-points { margin-top: var(--s-4); border-top: 1px solid rgba(244,239,230,0.12); }
.envivo-point {
  display: flex;
  gap: var(--s-2);
  padding: 14px 0;
  border-bottom: 1px solid rgba(244,239,230,0.08);
  font-size: 15px;
  color: rgba(244,239,230,0.8);
  align-items: baseline;
}
.envivo-point b { font-weight: 500; color: var(--cream); }
.envivo-point .dot { color: var(--crimson-hot); font-family: var(--mono); font-size: 11px; }
.phone-stage { display: flex; justify-content: center; }
/* ── iPhone tamaño real, con animación en bucle (3s):
      home screen oscura → tap en la app PBR → dashboard ── */
.phone {
  width: min(310px, 82vw);
  border-radius: 50px;
  background: #0d0b0b;
  border: 1px solid rgba(244,239,230,0.16);
  box-shadow: 0 40px 90px rgba(0,0,0,0.55), inset 0 0 0 3px rgba(244,239,230,0.04);
  padding: 13px;
  position: relative;
}
.phone-screen {
  position: relative;
  border-radius: 38px;
  background: #0a0808;
  aspect-ratio: 9 / 19;
  overflow: hidden;
}
/* Notch */
.phone-screen::before {
  content: '';
  position: absolute;
  top: 10px; left: 50%;
  transform: translateX(-50%);
  width: 82px; height: 22px;
  background: #000;
  border-radius: 100px;
  z-index: 10;
}
/* ── Componentes que se revelan al ir bajando ── */
.phone-kpis .phone-kpi {
  opacity: 0;
  transform: translateY(10px);
  animation: kpiIn 14s var(--ease) infinite;
}
.phone-greet {
  font-family: var(--display);
  font-size: 20px;
  letter-spacing: -0.01em;
  color: var(--cream);
}
.phone-sub {
  font-family: var(--mono);
  font-size: 8.5px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.4);
  margin-top: 5px;
}
.phone-donut-wrap {
  display: flex;
  justify-content: center;
  margin: 26px 0 8px;
  position: relative;
}
.phone-donut { transform: rotate(-90deg); }
.phone-donut .track { stroke: rgba(244,239,230,0.1); }
.phone-donut .fill {
  stroke: var(--crimson-hot);
  stroke-dasharray: 326.7;
  stroke-dashoffset: 326.7;
  stroke-linecap: round;
  animation: phDonut 14s var(--ease-emph) infinite;
}
.phone-donut-center {
  position: absolute;
  inset: 0;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
}
.phone-donut-center b {
  font-family: var(--display);
  font-weight: 400;
  font-size: 36px;
  color: var(--cream);
  letter-spacing: -0.02em;
}
.phone-donut-center span {
  font-family: var(--mono);
  font-size: 7.5px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.45);
  margin-top: 3px;
}
.phone-kpis {
  margin-top: 22px;
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 8px;
}
.phone-kpi {
  background: rgba(244,239,230,0.05);
  border: 1px solid rgba(244,239,230,0.08);
  border-radius: 12px;
  padding: 12px 8px;
  text-align: center;
}
.phone-kpi b {
  display: block;
  font-family: var(--display);
  font-weight: 400;
  font-size: 17px;
  color: var(--cream);
}
.phone-kpi span {
  font-family: var(--mono);
  font-size: 7px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.4);
}
.phone-live {
  margin-top: 26px;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 7px;
  font-family: var(--mono);
  font-size: 8px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.5);
  opacity: 0;
  animation: liveIn 14s var(--ease) infinite;
}
.phone-live i {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: #4CAF7D;
  animation: blink 1.6s ease-in-out infinite;
}
@keyframes blink { 0%,100% { opacity: 1; } 50% { opacity: 0.25; } }
/* ── Marca del cliente (arriba del panel) ── */
.phone-brand { display: flex; align-items: center; gap: 8px; }
.phone-brand .pb-mark {
  width: 24px; height: 24px; border-radius: 50%; flex-shrink: 0;
  background: var(--crimson-hot); color: var(--cream);
  display: grid; place-items: center; font-family: var(--display); font-size: 12px;
}
.phone-brand .pb-name { font-size: 12px; color: var(--cream); font-weight: 500; letter-spacing: .01em; }
.phone-brand .pb-live {
  margin-left: auto; display: flex; align-items: center; gap: 5px;
  font-family: var(--mono); font-size: 7px; letter-spacing: .18em; text-transform: uppercase;
  color: rgba(244,239,230,.45);
}
.phone-brand .pb-live i { width: 5px; height: 5px; border-radius: 50%; background: #4CAF7D; animation: blink 1.6s ease-in-out infinite; }
@media (max-width: 820px) {
  .envivo-grid { grid-template-columns: 1fr; }
  .phone-stage { order: -1; }
}
/* EN VIVO — video real de uso del Command Dashboard dentro del teléfono */
.phone-screen::before{display:none!important}
.envivo-video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:1;display:block;background:#0a0808}


/* ═══════════════════════════════════════════════════════════════
   PBR Website V6 · lo nuevo
   Va después de base-v5.css y envivo-v5.css: solo agrega o corrige.
   ═══════════════════════════════════════════════════════════════ */

/* Sin JavaScript todo se ve: la animación de entrada es un extra */
html:not(.js) .reveal, html:not(.js) .gal-item { opacity: 1 !important; transform: none !important; }
html { scroll-padding-top: 90px; }

/* ── nav ── */
.nav-link.active { color: var(--crimson); }
.lang-btn { display: inline-block; }
.mobile-menu-langs a { color: rgba(244,239,230,0.4); }
.mobile-menu-langs a.active, .mobile-menu-langs a:hover { color: var(--cream); }
@media (max-width: 1080px) { .nav-center { gap: var(--s-3); } }
@media (max-width: 980px) { .nav-center { display: none; } .nav-bar { grid-template-columns: 1fr auto; } .nav-hamburger { display: flex; } }

/* ── hero de la home: la palabra clave vive dentro del H1 ── */
.hero-kw {
  display: block;
  font-size: clamp(12px, 1.1vw, 15px);
  letter-spacing: 0.26em;
  font-weight: 500;
  line-height: 1.4;
  margin-bottom: var(--s-3);
  color: var(--cream);
}
.hero-alt {
  margin-top: var(--s-3);
  font-size: 13px;
  letter-spacing: 0.04em;
  color: var(--cream);
  text-shadow: 0 0 10px rgba(20,20,20,0.7);
  opacity: 0;
  animation: riseIn 1s var(--ease-emph) 0.75s forwards;
}
.hero-alt a { border-bottom: 1px solid rgba(244,239,230,0.45); }
.hero-alt a:hover { border-color: var(--cream); }

/* ── industrias en la home: todo el texto ya viene en el HTML ── */
.js .ind-grupo:not(.active) { display: none; }
.ind-grupo + .ind-grupo { margin-top: var(--s-6); }
.js .ind-grupo + .ind-grupo { margin-top: 0; }
.ind-case--solid { background: var(--cream); color: var(--ink); border-color: var(--cream); }
.ind-case--solid:hover { background: var(--crimson); color: var(--cream); border-color: var(--crimson); }

/* ── en vivo ── */
.phone-stage { flex-direction: column; align-items: center; }
.envivo-demo {
  margin-top: var(--s-2);
  text-align: center;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(244,239,230,0.5);
}

/* ── preguntas: liga a la página completa ── */
.faq-mas { position: relative; z-index: 1; background: var(--cream); text-align: center; padding: 0 var(--page-pad) var(--s-7); margin-top: calc(var(--s-6) * -1); }
.faq-mas a { display: inline-flex; align-items: center; gap: 8px; font-size: 14px; border-bottom: 1px solid var(--rule); padding-bottom: 4px; }
.faq-mas a:hover { color: var(--crimson); border-color: var(--crimson); }
.faq-mas svg { width: 14px; height: 14px; }

/* ── cierre ── */
.cta-botones { display: flex; flex-wrap: wrap; gap: 12px; justify-content: center; margin-top: var(--s-4); }
.cta-alt { margin-top: var(--s-3); font-size: 14px; color: var(--ink-muted); }
.cta-alt a { color: var(--ink); border-bottom: 1px solid var(--rule); }
.cta-alt a:hover { color: var(--crimson); }

/* ═════════════ PÁGINAS INTERIORES ═════════════ */
.pg-hero {
  background: var(--cream);
  padding: clamp(120px, 16vh, 170px) var(--page-pad) var(--s-6);
  border-bottom: 1px solid var(--rule);
}
.pg-hero .container { max-width: var(--container); }
.pg-h1 { font-size: clamp(34px, 5vw, 72px); margin-top: var(--s-3); max-width: 20ch; }
.pg-lead { margin-top: var(--s-4); max-width: 56ch; }
.pg-botones { margin-top: var(--s-5); display: flex; flex-wrap: wrap; gap: 12px; }
.pg-hero--404 { min-height: 70vh; display: flex; align-items: center; }
.pg-hero--404 .pg-h1 { margin-inline: auto; }
.pg-hero--articulo .pg-h1 { font-size: clamp(30px, 4vw, 56px); max-width: 24ch; }

.migas { display: flex; flex-wrap: wrap; align-items: center; gap: 8px; margin-bottom: var(--s-4); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-muted); }
.migas a { color: var(--ink-soft); }
.migas a:hover { color: var(--crimson); }
.migas-sep { opacity: 0.4; }
.migas [aria-current] { color: var(--ink-muted); }

.angosto { max-width: 860px; }
.prosa p { margin-top: var(--s-3); font-size: 17px; line-height: 1.75; color: var(--ink-soft); max-width: 68ch; }

/* ── tarjetas de servicio ── */
.srv-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(14px, 1.6vw, 22px); margin-top: var(--s-6); }
.srv-grid--2 { grid-template-columns: repeat(2, 1fr); margin-top: 0; }
.srv-grid--3 { grid-template-columns: repeat(3, 1fr); }
.srv-card {
  display: flex; flex-direction: column; gap: var(--s-2);
  background: #fff; border: 1px solid var(--rule); border-radius: 10px;
  padding: var(--s-4) var(--s-3);
  transition: border-color 0.3s var(--ease), transform 0.3s var(--ease), box-shadow 0.3s var(--ease);
}
.srv-card:hover { border-color: var(--crimson); transform: translateY(-2px); box-shadow: 0 14px 40px rgba(20,20,20,0.08); }
.srv-num { font-size: 12px; letter-spacing: 0.2em; color: var(--crimson); font-weight: 500; }
.srv-kicker { font-size: 10.5px; letter-spacing: 0.22em; text-transform: uppercase; color: var(--ink-muted); }
.srv-title { font-size: clamp(20px, 1.8vw, 26px); font-weight: 700; text-transform: uppercase; line-height: 1.15; letter-spacing: 0.01em; }
.srv-text { font-size: 15px; line-height: 1.6; color: var(--ink-soft); flex: 1; }
.srv-lista { list-style: none; border-top: 1px solid var(--rule); padding-top: var(--s-2); }
.srv-lista li { font-size: 14px; line-height: 1.9; color: var(--ink-soft); }
.srv-lista li::before { content: "·"; color: var(--crimson); margin-right: 8px; font-weight: 700; }
.srv-link { display: inline-flex; align-items: center; gap: 8px; margin-top: var(--s-2); font-size: 13px; font-weight: 500; color: var(--crimson); }
.srv-link svg { width: 14px; height: 14px; transition: transform 0.3s var(--ease); }
.srv-card:hover .srv-link svg, .ind-card:hover .srv-link svg, .blog-card:hover .srv-link svg { transform: translateX(3px); }
.s-servicios { background: var(--cream-deep); }
.s-servicios--pagina { background: var(--cream); padding-top: var(--s-6); }
@media (max-width: 1080px) { .srv-grid { grid-template-columns: repeat(2, 1fr); } .srv-grid--3 { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 860px) { .srv-grid--3 { grid-template-columns: 1fr; } }
@media (max-width: 600px) { .srv-grid, .srv-grid--2 { grid-template-columns: 1fr; } }

/* ── listas para quién / no para quién ── */
.lista-2 { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(24px, 4vw, 64px); margin-top: var(--s-6); }
.lista-bloque { border-top: 2px solid var(--ink); padding-top: var(--s-3); }
.lista-bloque.lista-no { border-top-color: var(--crimson); }
.lista-bloque h3 { font-size: 12px; letter-spacing: 0.22em; text-transform: uppercase; font-weight: 500; margin-bottom: var(--s-2); }
.lista-bloque ul { list-style: none; }
.lista-bloque li { position: relative; padding: 12px 0 12px 28px; border-bottom: 1px solid var(--rule); font-size: 16px; line-height: 1.55; color: var(--ink-soft); }
.lista-si li::before { content: "✓"; position: absolute; left: 0; top: 12px; color: var(--ink); font-weight: 700; }
.lista-no li::before { content: "×"; position: absolute; left: 2px; top: 10px; color: var(--crimson); font-size: 20px; line-height: 1; }
@media (max-width: 760px) { .lista-2 { grid-template-columns: 1fr; } }

/* ── qué incluye ── */
.incluye-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; margin-top: var(--s-6); border-top: 1px solid var(--rule); border-left: 1px solid var(--rule); }
.incluye-item { padding: var(--s-4) var(--s-3); border-right: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.incluye-num { font-size: 12px; letter-spacing: 0.2em; color: var(--crimson); font-weight: 500; }
.incluye-item h3 { margin-top: var(--s-2); font-size: 18px; text-transform: uppercase; letter-spacing: 0.02em; line-height: 1.25; }
.incluye-item p { margin-top: 8px; font-size: 15px; line-height: 1.6; color: var(--ink-soft); }
@media (max-width: 900px) { .incluye-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .incluye-grid { grid-template-columns: 1fr; } }

.s-medicion .lead { color: rgba(244,239,230,0.82); }

/* ── chips ── */
.s-chips { background: var(--cream); padding-top: var(--s-6); padding-bottom: var(--s-6); border-top: 1px solid var(--rule); }
.chips { display: flex; flex-wrap: wrap; gap: 10px; margin-top: var(--s-2); }
.chip { display: inline-flex; align-items: center; font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; border: 1px solid var(--rule); border-radius: 100px; padding: 10px 18px; transition: all 0.3s var(--ease); }
.chip:hover { background: var(--ink); color: var(--cream); border-color: var(--ink); }

/* ── industrias ── */
.ind-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(14px, 1.6vw, 22px); }
.ind-card { display: flex; flex-direction: column; background: #fff; border: 1px solid var(--rule); border-radius: 10px; overflow: hidden; transition: border-color 0.3s var(--ease), transform 0.3s var(--ease); }
.ind-card:hover { border-color: var(--crimson); transform: translateY(-2px); }
.ind-card-img { display: block; aspect-ratio: 16/10; background-size: cover; background-position: center; }
.ind-card-body { display: flex; flex-direction: column; gap: var(--s-2); padding: var(--s-3); flex: 1; }
.ind-card-name { font-size: 22px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.01em; }
.ind-card-reto { font-style: italic; font-size: 15px; line-height: 1.55; color: var(--ink-soft); }
.ind-card .srv-link { margin-top: auto; }
.ind-card--otro { background: var(--ink); color: var(--cream); border-color: var(--ink); }
.ind-card--otro .ind-card-reto { color: rgba(244,239,230,0.8); }
.ind-card--otro .srv-link { color: var(--cream); }
.s-industria-pagina .ind-panel { margin-top: var(--s-5); }
@media (max-width: 900px) { .ind-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .ind-grid { grid-template-columns: 1fr; } }

/* ── portafolio ── */
.s-portafolio { padding-top: var(--s-5); }
.filters { display: flex; flex-wrap: wrap; gap: 10px; }
.filter-btn { font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; border: 1px solid var(--rule); border-radius: 100px; padding: 10px 18px; transition: all 0.3s var(--ease); }
.filter-btn:hover { border-color: var(--ink); }
.filter-btn.active { background: var(--ink); color: var(--cream); border-color: var(--ink); }
.s-portafolio .trabajo-grid { margin-top: var(--s-5); }
.trabajo-card[hidden] { display: none !important; }
.html-sin-js .filters { display: none; }
html:not(.js) .filters { display: none; }

/* ── cómo trabajamos ── */
.tr-lista { max-width: 980px; }
.tr-bloque { display: grid; grid-template-columns: 90px 1fr; gap: var(--s-4); padding: var(--s-5) 0; border-top: 1px solid var(--rule); }
.tr-bloque:first-child { border-top: none; padding-top: 0; }
.tr-num { font-size: clamp(28px, 3vw, 44px); font-weight: 700; color: var(--crimson); line-height: 1; }
.tr-titulo { font-size: clamp(22px, 2.4vw, 32px); font-weight: 700; text-transform: uppercase; line-height: 1.15; letter-spacing: 0.01em; }
.tr-cuerpo p { margin-top: var(--s-2); font-size: 17px; line-height: 1.75; color: var(--ink-soft); max-width: 66ch; }
.tr-partidas { list-style: none; margin-top: var(--s-3); }
.tr-partidas li { display: grid; grid-template-columns: 220px 1fr; gap: var(--s-3); padding: var(--s-2) 0; border-bottom: 1px solid var(--rule); }
.tr-partidas b { font-size: 13px; letter-spacing: 0.16em; text-transform: uppercase; font-weight: 600; padding-top: 3px; }
.tr-partidas span { font-size: 16px; line-height: 1.65; color: var(--ink-soft); }
@media (max-width: 700px) {
  .tr-bloque { grid-template-columns: 1fr; gap: var(--s-2); }
  .tr-partidas li { grid-template-columns: 1fr; gap: 4px; }
}

/* ── contacto ── */
.canales { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(14px, 1.6vw, 22px); }
.canal { background: #fff; border: 1px solid var(--rule); border-radius: 10px; padding: var(--s-4) var(--s-3); }
.canal-t { font-size: 11px; letter-spacing: 0.22em; text-transform: uppercase; color: var(--crimson); font-weight: 500; }
.canal-v { margin-top: var(--s-2); font-size: 19px; line-height: 1.4; font-weight: 500; word-break: break-word; }
.canal-v a { border-bottom: 1px solid var(--rule); }
.canal-v a:hover { color: var(--crimson); border-color: var(--crimson); }
.canal-n { margin-top: var(--s-2); font-size: 14px; line-height: 1.6; color: var(--ink-muted); }
.s-proceso .cta-botones { justify-content: flex-start; }
@media (max-width: 1000px) { .canales { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .canales { grid-template-columns: 1fr; } }

/* ── blog ── */
.blog-lista { display: grid; gap: var(--s-3); max-width: 860px; }
.blog-card { display: block; background: #fff; border: 1px solid var(--rule); border-radius: 10px; padding: var(--s-4); transition: border-color 0.3s var(--ease); }
.blog-card:hover { border-color: var(--crimson); }
.blog-fecha { font-size: 11px; letter-spacing: 0.2em; color: var(--ink-muted); }
.blog-titulo { margin-top: var(--s-2); font-size: clamp(22px, 2.4vw, 30px); line-height: 1.2; font-weight: 700; }
.blog-card p { margin-top: var(--s-2); font-size: 16px; line-height: 1.6; color: var(--ink-soft); }
.s-articulo { background: var(--cream); padding-top: var(--s-6); }
.prosa-articulo { max-width: 760px; }
.prosa-articulo h2 { margin-top: var(--s-6); font-size: clamp(22px, 2.4vw, 30px); line-height: 1.25; font-weight: 700; }
.prosa-articulo p { margin-top: var(--s-2); font-size: 18px; line-height: 1.8; color: var(--ink-soft); }
.prosa-articulo a { color: var(--crimson); border-bottom: 1px solid rgba(116,6,25,0.3); }
.prosa-articulo a:hover { border-color: var(--crimson); }
.articulo-lead { font-size: 20px !important; color: var(--ink) !important; }
.nota-pbr { margin-top: var(--s-3); background: #fff; border-left: 3px solid var(--crimson); border-radius: 0 8px 8px 0; padding: var(--s-3); }
.nota-pbr p { margin-top: 0; font-size: 16px; line-height: 1.7; }
.nota-pbr .nota-t { font-size: 11px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--crimson); margin-bottom: 8px; line-height: 1.4; }
.articulo-fuente { margin-top: var(--s-6) !important; padding-top: var(--s-3); border-top: 1px solid var(--rule); font-size: 14px !important; color: var(--ink-muted) !important; }

/* ── footer de cinco columnas ── */
.footer-cols--v6 { grid-template-columns: 1.3fr 1.3fr 1fr 1fr 0.9fr; gap: var(--s-4); }
@media (max-width: 1000px) { .footer-cols--v6 { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .footer-cols--v6 { grid-template-columns: 1fr; } }
.footer-col a { word-break: break-word; }

/* ═════════════ PÁGINA DE PROYECTO (oscura) ═════════════ */
.pg-caso { background: var(--ink); }
.caso {
  --cream-dim: rgba(244,239,230,0.65);
  --cream-ghost: rgba(244,239,230,0.35);
  --hair: rgba(244,239,230,0.10);
  --ink-soft2: #1b1b1b;
  background: var(--ink);
  color: var(--cream);
}
.caso .crumb { padding: 110px var(--page-pad) 0; max-width: 1600px; margin: 0 auto; }
.caso .migas { color: var(--cream-ghost); margin-bottom: 0; }
.caso .migas a { color: var(--cream-dim); }
.caso .migas a:hover { color: var(--cream); }
.caso .migas [aria-current] { color: var(--cream); }
.project-hero { padding: var(--s-5) var(--page-pad) var(--s-6); max-width: 1600px; margin: 0 auto; }
.project-tag { font-size: 11px; letter-spacing: 0.28em; text-transform: uppercase; color: #c2394f; margin-bottom: var(--s-4); }
.project-title { font-size: clamp(40px, 7vw, 104px); font-weight: 700; text-transform: uppercase; line-height: 1; letter-spacing: 0.005em; margin-bottom: var(--s-2); }
.project-subtitle { font-style: italic; font-size: clamp(20px, 2.2vw, 30px); color: var(--cream-dim); line-height: 1.35; margin-bottom: var(--s-3); }
.project-intro { font-size: 17px; line-height: 1.75; color: var(--cream-dim); max-width: 64ch; }
.cover { max-width: 1600px; margin: 0 auto var(--s-6); padding: 0 var(--page-pad); }
.cover img { width: 100%; height: auto; display: block; border-radius: 4px; }
.caso-bloque { max-width: 1600px; margin: 0 auto; }
.caso-bloque-head { padding: var(--s-5) var(--page-pad) var(--s-4); border-top: 1px solid var(--hair); }
.caso-bloque-title { font-size: clamp(28px, 3.6vw, 52px); font-weight: 700; text-transform: uppercase; line-height: 1.05; }
.caso-bloque-sub { margin-top: 8px; font-size: 12px; letter-spacing: 0.22em; text-transform: uppercase; color: var(--cream-ghost); }
.project-brief { padding: 0 var(--page-pad) var(--s-5); display: grid; grid-template-columns: 1fr 1fr; gap: var(--s-5); }
.brief-col { border-top: 1px solid var(--hair); padding-top: var(--s-3); }
.brief-label { font-size: 10px; letter-spacing: 0.28em; text-transform: uppercase; color: #c2394f; margin-bottom: var(--s-2); font-weight: 500; }
.brief-text { font-size: 16px; line-height: 1.75; color: var(--cream-dim); max-width: 56ch; }
.gallery { padding: 0 var(--page-pad) var(--s-6); display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(6px, 0.8vw, 12px); }
.gal-item { overflow: hidden; background: var(--ink-soft2); aspect-ratio: 4/3; opacity: 0; transform: translateY(16px); transition: opacity 0.7s var(--ease), transform 0.7s var(--ease); }
.gal-item.in { opacity: 1; transform: none; }
.gal-item img { width: 100%; height: 100%; object-fit: cover; display: block; cursor: zoom-in; transition: transform 0.6s var(--ease); }
.gal-item:hover img { transform: scale(1.03); }
@media (max-width: 720px) { .gallery { grid-template-columns: repeat(2, 1fr); } .project-brief { grid-template-columns: 1fr; gap: var(--s-4); } }
@media (max-width: 440px) { .gallery { grid-template-columns: 1fr; } }

.caso-rel { max-width: 1600px; margin: 0 auto; padding: var(--s-5) var(--page-pad); border-top: 1px solid var(--hair); display: grid; grid-template-columns: 1fr 1fr; gap: var(--s-5); }
.chips--oscuro .chip { border-color: rgba(244,239,230,0.2); color: rgba(244,239,230,0.8); }
.chips--oscuro .chip:hover { background: var(--crimson); border-color: var(--crimson); color: var(--cream); }
@media (max-width: 720px) { .caso-rel { grid-template-columns: 1fr; gap: var(--s-4); } }

.lightbox { position: fixed; inset: 0; background: rgba(10,10,10,0.94); z-index: 300; display: none; align-items: center; justify-content: center; padding: var(--page-pad); cursor: zoom-out; }
.lightbox.open { display: flex; }
.lightbox img { max-width: 100%; max-height: 100%; object-fit: contain; box-shadow: 0 30px 80px rgba(0,0,0,0.5); }
.lb-close { position: absolute; top: 24px; right: 24px; width: 44px; height: 44px; border-radius: 100px; background: rgba(244,239,230,0.1); color: var(--cream); display: grid; place-items: center; transition: background 0.2s; }
.lb-close:hover { background: var(--crimson); }

.next-block { border-top: 1px solid var(--hair); padding: var(--s-6) var(--page-pad); max-width: 1600px; margin: 0 auto; display: grid; grid-template-columns: 1fr 1fr; gap: var(--s-4); }
.next-col.next { text-align: right; }
.next-col a { position: relative; display: block; overflow: hidden; border-radius: 3px; padding: var(--s-5) var(--s-4); isolation: isolate; }
.next-bg { position: absolute; inset: 0; z-index: -2; background-size: cover; background-position: center; opacity: 0.16; filter: grayscale(1) contrast(1.05); transform: scale(1.08); transition: opacity 0.7s var(--ease), filter 0.7s var(--ease), transform 1.1s var(--ease); }
.next-col a::before { content: ''; position: absolute; inset: 0; z-index: -1; background: linear-gradient(90deg, rgba(20,20,20,0.94) 0%, rgba(20,20,20,0.72) 55%, rgba(20,20,20,0.5) 100%); }
.next-col.next a::before { background: linear-gradient(270deg, rgba(20,20,20,0.94) 0%, rgba(20,20,20,0.72) 55%, rgba(20,20,20,0.5) 100%); }
.next-col a:hover .next-bg { opacity: 0.42; filter: grayscale(0) contrast(1); transform: scale(1.02); }
.next-label { position: relative; font-size: 10px; letter-spacing: 0.28em; text-transform: uppercase; color: var(--cream-ghost); margin-bottom: var(--s-2); }
.next-title { position: relative; font-size: clamp(22px, 3vw, 38px); font-weight: 700; text-transform: uppercase; line-height: 1.1; color: var(--cream); text-shadow: 0 1px 24px rgba(20,20,20,0.55); }
.next-peek { position: relative; display: block; margin-top: var(--s-2); font-size: 10px; letter-spacing: 0.24em; text-transform: uppercase; color: var(--cream-ghost); opacity: 0; transform: translateY(6px); transition: opacity 0.45s var(--ease), transform 0.45s var(--ease); }
.next-col a:hover .next-peek { opacity: 1; transform: none; }
@media (max-width: 720px) { .next-block { grid-template-columns: 1fr; } .next-col.next { text-align: left; } }
@media (hover: none) { .next-peek { opacity: 1; transform: none; } }

.caso .cta { padding: var(--s-7) var(--page-pad); text-align: center; border-top: 1px solid var(--hair); max-width: 1400px; margin: 0 auto; }
.cta-h { font-size: clamp(28px, 4.4vw, 56px); font-weight: 700; text-transform: uppercase; line-height: 1.05; margin-bottom: var(--s-3); }
.cta-h em { font-style: italic; color: #c2394f; }
.caso .cta p { color: var(--cream-dim); max-width: 46ch; margin: 0 auto; font-size: 17px; }
.btn--ghost-light { border: 1px solid rgba(244,239,230,0.55); color: var(--cream); background: transparent; }
.btn--ghost-light:hover { background: var(--cream); color: var(--ink); border-color: var(--cream); }

/* ── pequeñas pantallas ── */
@media (max-width: 520px) {
  .btn { white-space: normal; height: auto; min-height: 50px; padding: 12px 22px; text-align: center; }
  .pg-botones .btn, .cta-botones .btn { width: 100%; }
  .hero-alt { font-size: 12px; padding: 0 8px; }
}

/* ═════════════ LA MARCA PBR EN EL TEXTO ═════════════
   El trazo del uniforme V4 (con las terminaciones en punta) ocupa el lugar de
   las letras PBR. Va como <svg><use> apuntando a un símbolo que vive en la
   misma página: hereda el color del texto y no depende de ningún archivo
   externo, así que se ve igual servido en Netlify o abierto desde el disco. */
.pbr-mark {
  display: inline-block;
  height: 0.92em;
  width: auto;
  margin: 0 0.1em;
  vertical-align: -0.1em;
  fill: currentColor;
}
/* en titulares en versales el trazo pide un poco menos de altura para no gritar */
.display .pbr-mark, h1 .pbr-mark, h2 .pbr-mark, .project-title .pbr-mark, .tr-titulo .pbr-mark, .srv-title .pbr-mark { height: 0.72em; vertical-align: 0.02em; margin: 0 0.06em; }
.eyebrow .pbr-mark, .footer-col-head .pbr-mark, .canal-t .pbr-mark, .brief-label .pbr-mark, .migas .pbr-mark, .trabajo-tag .pbr-mark, .next-label .pbr-mark, .envivo-demo .pbr-mark, .pro-free .pbr-mark, .regla .dato .pbr-mark, .mq-tag .pbr-mark { height: 1.02em; vertical-align: -0.16em; margin: 0 0.14em; }
.footer-legal .pbr-mark { height: 1.05em; vertical-align: -0.18em; }
/* sin aire a la derecha cuando lo que sigue es una coma o un punto */
.pbr-mark--pegado { margin-right: 0; }

/* ── Qué es PBR ── */
.modelo-texto { margin-top: var(--s-3); font-size: 16px; line-height: 1.75; color: var(--ink-soft); max-width: 46ch; }
.modelo-photo--marca { aspect-ratio: 4 / 3; box-shadow: 0 24px 56px rgba(116,6,25,0.18); }
.modelo-photo--marca img { object-fit: cover; }

/* ── la app en el teléfono: primera pantalla, fondo rojo con la marca ── */
.envivo-app { width: 100%; height: 100%; object-fit: cover; display: block; }

/* ── el cuadro de "Cuatro cosas": el video del hero, centrado y llenando el marco ── */
.reglas-media .rm-video {
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  width: 100%; height: 100%;
  min-width: 100%; min-height: 100%;
  object-fit: cover;
  object-position: center;
  display: block;
}

/* ── video dentro de un proyecto: misma píldora que el cuadro de "Cuatro cosas" ── */
.caso-video { max-width: 1600px; margin: 0 auto; padding: 0 var(--page-pad) var(--s-6); }
.caso-video video {
  width: 100%;
  display: block;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  border-radius: 10px;
  background: var(--ink-soft2, #1b1b1b);
  box-shadow: 0 30px 70px rgba(0,0,0,0.45);
}
.caso-video-pie {
  margin-top: var(--s-2);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--cream-ghost);
}

/* el brief de un proyecto que sigue vivo lleva tres columnas: qué hicimos, resultado y hoy */
.project-brief--tres { grid-template-columns: repeat(3, 1fr); }
@media (max-width: 980px) { .project-brief--tres { grid-template-columns: 1fr 1fr; } }
@media (max-width: 720px) { .project-brief--tres { grid-template-columns: 1fr; } }