It is the question everyone asks and almost nobody answers. Here is how the cost breaks down, line by line, so you can compare any proposal, with the two prices we publish: the diagnostic and the starting price for monthly content, tax included.
What you pay once
The diagnostic costs MXN 2,999. In 7 business days you learn where you stand, how your competitors are doing and what we would do. If you hire us within the next 30 days, it is credited in full to your first payment.
The setup is also paid once. It leaves you with a custom website in English and Spanish, your domain, your Google Business Profile, structured data, directory listings, measurement and a review link, all connected. If you already have a website, a reduced setup connects everything else to the site you have. We give you its price in writing.
What you pay monthly
Monthly content has three packages, depending on how much we produce at your business each month: Presence (short visit), Production (full session), and Brand (two sessions). They start at MXN 9,000 a month and have a 3 month minimum.
Meta Ads and Google Ads management is billed separately, every month, and does not include ad spend.
What shouldn’t go through us: your ad spend
This is the difference that can cost you the most money. Ad spend should be paid from your own account, directly to Meta and Google, so 100% of it reaches its destination and you see every peso.
When you are charged a single amount that already includes ad spend, there is no way to know how much went to ads and how much stayed along the way. It is common, but it is your money and you should be able to see it.
What is quoted separately
Need just a photo session, a video, a campaign or a website? We quote it on its own, no package needed. The 3 month minimum only applies to monthly services.
What changes which package fits you
Four things, almost always: the season you start in, whether everything has to be produced from scratch or you already have usable material, whether you sell in one language or two and, above all, how much a client is worth to you.
That last one changes the work the most. A business where each client leaves little needs consistency. One where each client leaves a lot needs precision.
Three red flags
A quote that is a single number, with no breakdown. Ad spend folded into the monthly fee, without you seeing how much went to the platform. And the promise of a guaranteed result before anyone has looked at a single number of yours.
So what should you ask?
Ask what is included, what you pay once, what you pay monthly, what part goes straight to your ads and whose name the accounts are in. With those five answers in writing you can actually compare two proposals. The full list is in how to choose a marketing agency in Puerto Vallarta.
Diagnostic and monthly content prices current as of October 15, 2026, tax included.